These days customers are looking for a deal, be it a coupon or special made just for them. However, the fact is, just because the economy is tight does not mean that your hard work and beautiful photography is worth any less.

Did you know that in PhotoReflect you can create special promotions such as gift certificates, promo codes and special shipping discounts? Click here for step by step directions on how to implement these specials and give them to your favorite customers (or simply sell gift certificates). Never again devalue your hard work simply because times are tough for everyone --Incentivize more sales instead!

	Yours Truly... i.e. ExpressDigital Here is your sneak peek of the new PhotoReflect coming in September

Things are rumbling over here at ExpressDigital. A new and improved PhotoReflect is set to launch in September and we are busy as bees putting together the final touches. Things are going to improve so much we have decided that for the very first time our Tips & Tricks interview will feature none other than ourselves. This month we asked different PhotoReflect engineers and executives what has made them most excited about the upcoming re-launch and here is what they have said.
Click here for a slideshow of the new features (...of what we can show you, that is).

Stay tuned next month for the formal launch and information on what you may need to do to take advantage of these innovations.

Kerry Raminiak, Marketing Manager, ExpressDigital
In charge of: New logo and consumer-facing website

A new logo and website, designed for our photographer’s customers to better find their pictures and photographer’s storefronts has been a big goal of mine. The day has finally come!

Rod Whisnant, VP of Engineering, PhotoReflect
In charge of: Storefront look and navigation

My team is working hard to update the photographer storefronts so that they are not only more modern and better looking, but also, much easier for their customers to navigate the site so that they can find and save their photos --and quickly add new photo cards and gifts to their shopping carts. I love the new look and hope our photographers do too!

Jim Albrecht, CFO, ExpressDigital
In charge of: Finding new ways for photogs to make more money using PhotoReflect

All of our research indicates that even during this uncertain economy people are still buying photography, and more importantly, they are buying photo gifts. The photo gift market is the fastest growing part of our industry and now our PhotoReflect photographers can take advantage of it.

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